Welcome to XpertARC

Welcome to XpertARC

Case Study

ARC Portfolio: Liquidation Readiness and Buyer Funnel Design

Asset Reconstruction CompanyNorth + West India10 weeks

An asset reconstruction company preparing a mixed portfolio of repossessed properties for e-auction used XpertARC to present every asset with the clarity a serious bidder needs.

Challenge

The portfolio spanned residential, commercial and industrial assets across North and West India. Asset information lived in internal spreadsheets — inconsistent descriptions, unclear possession status, and no single place where a buyer could review reserve price, EMD requirements and timelines before deciding to bid.

Approach

  • Standardized every asset into one listing format: property type, location, possession status, reserve price, EMD amount and auction schedule.
  • Grouped assets on city and property-type pages so buyers comparing similar properties could shortlist quickly.
  • Published due-diligence guidance — the SARFAESI process, EMD rules, title verification steps — alongside the listings, answering the questions serious bidders actually ask.
  • Set up direct enquiry routing and site-visit coordination between shortlisted buyers and the ARC's resolution team.

Outcomes

  • Buyers could evaluate any asset in the portfolio from a single page instead of chasing documents across emails and PDFs.
  • Site-visit requests started coming from buyers who had already read the reserve price, EMD terms and timeline — conversations began further down the funnel.
  • High-value industrial and commercial assets, previously invisible online, became searchable by the investors who buy them.

Result

The portfolio moved from spreadsheet records to a structured, publicly discoverable inventory — making digital liquidation a realistic first option rather than a fallback after failed auctions.

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