A large public sector lender listed its SARFAESI auction inventory on XpertARC to reach buyers in the cities where its properties actually are — instead of relying on newspaper notices and a tender page few buyers ever visit.
Challenge
Auction notices were published in newspapers and on the bank's tender portal — places ordinary property buyers rarely look. Properties in smaller cities received almost no visibility, auctions regularly failed for want of bidders, and every re-auction added months to the recovery timeline.
Approach
- Onboarded the bank's auction inventory with verified details — reserve price, EMD amount, submission deadline and auction date on every listing.
- Published each property on dedicated city and bank landing pages, so a buyer searching for auction properties in their own city finds the bank's inventory.
- Structured every listing page with clean metadata and schema markup so search engines index and rank each property individually.
- Routed buyer enquiries from each listing to the recovery team, with XpertARC support guiding buyers through EMD submission and bidding steps.
- Removed expired auctions automatically and kept upcoming ones fresh, so buyers never landed on a dead notice.
Outcomes
- Properties in Tier-2 and Tier-3 cities became discoverable through ordinary Google searches for the first time.
- Enquiries began coming from end-buyers researching a specific locality — not only from investors scanning tender portals.
- Every auction notice gained a permanent, indexable web page with complete bidding details, instead of a one-day newspaper appearance.
Result
The bank's auction inventory now reaches buyers searching city by city across India, giving each notice a digital footprint far beyond the newspaper it was published in — and more bidders at the table on auction day.